LATIN ARTISTS YOU SHOULD KNOW ABOUT IN 2025

If last year's celebration of Latin music was anything to go off it’s safe to say our favourite artists will once again be at the forefront of everyone’s attention, not just Reggaeton lovers. The year has already started strong with many artists announcing or releasing projects, even just three months into 2025 already. Let’s cut to the chase, you’re here to discover new artists, and we’re here to provide you with them.
by Thomas Melia
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Latin artists you should know about in 2025

RaiNao 

Easing you in gently with a name you should certainly recognise and if you’re still struggling, just look at track four on Bad Bunny’s newest drop and you’ll see this fellow Puerto Rican credited as a featured artist. Three years on since the release of RaiNao’s debut project, she’s been collaborating with fellow Latin names such as Brray and Villano Antillano too. RaiNao has made waves since her 2022 debut, releasing her second project, ‘CAPICÚ’, almost one year ago, with singles ‘Tentretiene’ and ‘roadhead’ helping its success, the latter is a collaboration with acclaimed and praised producer Tainy.

Ralphie Choo

Is there a genre Choo hasn’t chosen to tap into? Dreamy pop, experimental, Latin rap, there’s no boxing this artist into any category. His track ‘BULERÍAS DE UN CABALLO MALO’ is reminiscent of experimental flamenco popularised by Rosalía’s revolutionary album, ‘El Mal Querer’. Speaking of the Spanish visionary, Choo has an impressive feat under his belt already featuring and co-producing the single ‘OMEGA’ alongside La Motomami. The good thing about not conforming to any musical style is that Choo really can release whatever he wants, he could become an overnight superstar at any given moment.

La Perversa

Entering into the music scene with 2019’s infectious ‘Que Te Lo De’, a Dembow crowd pleaser, you can’t help but feel the music, literally, the bass drums make sure of it. ‘Putica’ might just be the song that begins La Perversa’s mainstream breakthrough as she’s recruiting some international acts to create a worldwide remix. Bad Gyal and Stefflon Don are two of the rumoured featured credits so far. La Perversa will be saying, “Tú quiere' ser como yo, cantar como yo, vestir como yo”, like the lyrics to her single ‘Envidiosa’ because she’s about to become everyone’s newest musical obsession.

Matt Louis

After attaining his first ever collaboration as a lead credit with fellow Puerto Rican RaiNao, ‘ABA’, in November of last year, Louis is steadily gaining recognition. The sounds he uses merge Reggaeton type rhythms with futuristic and deep electronic instrumentals that sounds murky and blurred, but clear in production value. Although each song encompasses this style like previously mentioned ‘ABA’ and hit record ‘Cielo’, these club-enthralled beats help listeners enjoy a party animal lifestyle without having to enter a club. Louis is one to watch and his Instagram caption proves it, ‘No estoy perdio’ es que estamos en el stu’.

De La Rose

Featuring in our ‘Reggaeton Recap’ three times with her first solo songs in three years, De La Rose has been cementing her brand in the Reggaeton scene. Quevedo, Jhayco, Jay Wheeler are just a few names she’s worked with so far, and what’s even more impressive is this versatile performer has achieved all this with no debut project out. Eight days into the New Year, collaborator Jhayco brought out this superstar to play José Miguel Agrelot Coliseum, now she’s had a taste of performing for 18,000, will De La Rose bloom into a worldwide supreme in 2025?

ROBI 

This Puerto Rican act is clearly following the mantra ‘Go hard or go home’ as not only is he making sure he’s one of the first Latin acts to drop new music this year, it’s also a collaboration with the highly successful Sebastián Yatra, wow. The Latin talent’s songs can be branded as soft, laidback, confessional pop numbers and people are clearly taking notice of this young talent, who’s followed by Karol G and Manuel Turizo on Instagram right now. In 2025 we’ll hopefully see ROBI appearing on more featured credits, sharing tunes and hits with Latin music’s biggest stars - just like this collaboration with Young Miko. 

Hinds

Formed in 2011 with their fourth offering reaching our ears in September last year, ‘Viva Hinds’ has re-established this band as leading ladies. So much so, they’ve performed this album in a variety of UK cities like Manchester, Leeds, London with unexpected stops in Southampton, Bristol and more this year. This Spanish band are highlighting the importance of indie rock music, last year’s ‘En Forma’ was a real standout track. It’s catchy, it’s emotional and best of all, it only takes the first listen before you find yourself screaming “Mírame, no puedo más” like you’re their newest band member.

Los Sufridos

This group’s music uplifts and spotlights Dominican and Caribbean culture. From their Bachata sound to their lyrics, which heavily rely on using native street slang, it’s a real community celebration. They may not have been physically on the stage, but their work with Bad Gyal, ‘Duro De Verdad Pt.2’, saw the Spanish performer taking the song to primetime TV, serenading her crew with champagne while dancing to the party hit during Los 40 awards. As well as a string of independent singles, they’ve also worked with one of the best-selling Bachata acts of all time, Anthony Santos. Who’s next?

Yailin La Mas Viral

She’s sensual, she’s direct and she’s ready to take on 2025. Don’t worry this Dominican powerhouse knows the formula to a hit. Her single ‘Bing Bong’ released only two months ago in November has amassed over 100 million YouTube views and ‘Chapa’ which dropped the three months ago has 66 million and counting. Yailin’s tracks consist of heavy Dembow rhythms and blunt, commanding lyrics such as most recent single ‘Silla’ where she directly says, “Me la bebí todita, tenía sed, tenía sed”. She’s captured the attention of many already including an Instagram following of Rosalía and Cardi B.

CA7RIEL & Paco Amoroso

“Dum, dum, dum, dum, dum, dum, dumbai”, it’s hard not to sing along to this Hip-Hop duo’s track, and with ‘Dumbai’ being less than three minutes long, replaying is a must. These Argentinian boys formed in 2018 but only released their first album ‘Baño María’ less than a year ago. These two are going on tour this summer visiting London in June. If there’s one thing more important than making the duo known worldwide, it’s making sure CA7RIEL keeps wearing his big blue fluffy hat from their Tiny Desk performance and maybe he can convince Amoroso to get a matching one too, peak fashion.

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