LATINOLIFE @ SXSW LONDON - Sola Akingbola, Alvarez Funk, Yxng Dave, Caro Caxi and more

Representing British-Latin at SXSW at its London debut, we were honoured to be chosen to curate the world's biggest music conference with its very first British Latino stage. Our artists did us proud, lighting up the stage with their unique blend of Latin influences and UK genres, making the LatinoLife Stage one of the best attended and exciting stages of the conference (we were told!)

Montañera set the tone of quality and innovation with her trailblazing electronic folk.

El Combo de London @yxngdave @milenasanchezx @duku5 @djcfuego @jemzjonan @iamsachellys @missyvli.g @tiancmusic brought the new sounds coming from the youth: reggaeton, dancehall, afrobeats, trap and drill.

@carocaxi brought the house down with magnetic stage presence and flawless delivery of urban pop, as good as anyone out there!

Baldo Verdu bringing his afro-infused Venezuelan roots to the forefront on British alt pop

Headliners @alvarezfunk_ and @solaakingbola whose West Africa meets Cuba collaboration, both singing in Yoruba, something truly special - the perfect wow-factor finale to an amazing day 🙏🏻of course to @sxswlondon and a special shoutout to the team at @theoldbluelast — they were absolutely brilliant. Incredibly helpful, professional and welcoming.