Spotlight On... Farina

Colombian singer and songwriter Farina was one of the first artists to do Reggaeton in her country. After Shakira, she was the second Colombian artist signed to Jay-Z's Roc Nation label. Her singles are a melting pot of cumbia, reggaeton, and dancehall.
by Natacha Andueza
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Farina is known for collaborations such as "Pum Pum" (feat. Nengo Flow), and "Si Ellos Supieran" (feat. Bryant Myers). In addition to her dancefloor and beach jams, Farina is also an in-demand collaborator and featured guest because of her unique rapping style and a distinct, sharp, expressive alto instrument. In 2017, her video for the single "Mejor Que Yo" gained more than 58 million views. Her song "Perras Como Tú" (feat. Tokischa) was chosen as  the soundtrack to the feature film Miss Bala in 2019.

 Farina Pao Paucar Franco was born in Medellin, Colombia in 1986. She began her professional musical career as a contestant on The X-Factor in 2005, and the following year she released her debut record, Yo Soy Farina, which was heavily indebted to her biggest influence, dancehall. In 2011 she started her career as an actress, starring in the Colombian television series Tres Milagros, where she played the character Milagros "Nikita" Cruz. Her acting debut was honored at the TV y Novelas Awards in Colombia, where she was nominated in the Best Actress and Revelation of the Year category.

She released Del Odio al Amor  in 2012. The album featured 12 songs composed by Farina and produced by DJ Lago. "Pongan Atención" was released as a single and became a hit. In 2013, she received the Best Colombian Artist Award at the Mi Gente TV Awards. In 2017, Farina was signed to rapper Jay-Z's Roc Nation label and began work on her third record, Mejor Que Yo, with production help from Wyclef Jean. Due to Farina's key participation on his  singles, as well her own dancefloor hits, Jean nominated her as Artist of Tomorrow to the Grammy awards. She was the only Latina nominated.

In 2019, Farina released five singles, all of which registered on DJ charts, including "Fariana" (feat. Blueface), "Perras Como Tú" (feat. Tokischa), "Como Una Kardashian," and "Asi Asi" featuring fellow artist Maluma. The latter peaked at 41 on the Latin Airplay Chart.

 

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